Think like a reporter
One of the first steps in getting media coverage for your business is to think like a reporter. Since you’ve probably never been a reporter, you may not know what this means. Think of it this way: Reporters are interested in covering stories that are interesting to a large number of people. So, if your idea is only interesting to you, your boss or your employees, it’s probably not a good time to call a reporter. Still not sure how reporters think? Ask yourself the following questions, because a reporter may ask them of you.
Why should a reporter cover it?
What’s new about this idea?
How does it affect viewers/readers?
Will this story connect with the reporter’s audience?
Is it related to something in the national news that needs a local perspective?
What can you bring to the story that makes it unique or different?
It helps to watch local news and read local publications so that you are familiar with what they cover. Also, try to learn as much as possible about what types of stories a reporter covers. For instance, don’t pitch a business story to a sports reporter. It also helps to know the difference between a feature article and a news story. Sound overwhelming? Then it might be time to hire a professional.