Public Relations – Public relations is more than just publicity. It’s the umbrella under which most communication falls. Yes, we do publicity. But we do so much more. Tell us your challenge, and we’ll develop a plan for you.
Crisis Communication – Most companies don’t have a crisis communication plan and many that do haven’t updated it. Sound familiar? We’ll help you assess potential threats and develop a plan to handle them should the worst happen. We’re also available to assist during a crisis.
Research – The first step in reputation management is understanding what people think of you right now. What’s the best way to find out? Ask them. We offer all types of research from phone and internet surveys to focus groups to one-on-one interviews. Whether it’s reputation management, products, customer service, or determining if your ads are resonating, we’ll find out what people think and make recommendations for enhancing or improving your communications.
Issue Management – Got an issue that affects the community? Need help convincing a regulatory agency that you’ve got the right plan? Do legislators know who you are and what you do? When these situations arise, we can develop a plan of action to guide you.
Branding – If you need to develop a brand, or if your existing brand needs a makeover, we have a roster of creative people that we call on as needed. This team will craft the consistent look and feel that create the experience you want customers to have.
Advertising – Advertising is still an important part of the marketing mix. To be noticed, it takes a plan of attack to develop the right message, the right creative and the right placement. Let our on-demand team develop the best creative and placement package for your needs.
Social media – Social media is not as simple as setting up a Facebook page or Twitter account. It’s all about engaging people and building relationships. Like all of your communication, social media must be part of an overall plan. We can develop your plan, set up your pages, monitor and measure results.
Writing – Even if you’re a great writer, sometimes you just don’t have time to do it. Mary’s background includes a journalism degree and writing for client publications of all kinds, including a 50-year anniversary book, magazines, newsletters, news releases and brochures. She also writes for a business publication and has published a non-fiction book.
Video production – Including video on websites and social media pages is a good way to create interest and keep people coming back. Whether it’s for owned media, recruitment, commercials, or other business needs, we work with an experienced and creative video team to meet all your video needs.
Media spokesperson training – It’s not easy to step in front of the camera or sit through a challenging interview, but training can build confidence and poise. Mary has served as a national spokesperson for corporations and restaurants. She knows how to create good sound bites based on key messages, how to navigate a difficult interview and how to help you look your best on camera.
Presentation skills training – Let’s be blunt: public speaking is difficult, challenging and nerve wracking. Understanding how to create a good presentation and deliver it with confidence can be learned. Let us show you how.
Promotional items – Need a great give away or leave behind with your company name on it? Whether it’s a simple pen, a nice embroidered wearable item, or anything else you want to put your logo on, we can get you a great price with attentive, local customer service.