Content marketing delivers

Content marketing is about delivering information your audience is looking for in all the places they are looking for it. It doesn’t matter if the content is original or a posting you found and shared. They key is to position your company as a trusted resource that...

Is the news release dead?

The reports of the death of the news release have been greatly exaggerated. Yes, PR has changed, but we still need news releases. We can’t deliver comprehensive messages in 140 characters and Facebook posts.  What we can do is use social media, in addition to our...

Your rights during a media interview

Did you know that you have rights during a media interview? It may seem the deck is stacked against us when we talk to the media, but it doesn’t have to be.  You have the right to: know who is interviewing you and what media outlet they represent know the topic and...

Verbification. Is that a word?

A real pet peeve of mine is how we continue to turn perfectly good nouns into verbs.  Some call this verbification and say it is just the nature of how language evolves. Call me old fashioned but it drives me crazy when someone says: James authored a book. No, no, no....

New Year, Old Rules

I never make New Year’s resolutions because like most people, I don’t keep them. But, there are some professional goals that should be on your list if you’re a writer. Here are a few. Ask yourself two questions about your topic: Who cares? So what? Now that you’ve...

Are you

Facebook. Twitter. LinkedIn. Reddit. Instagram. Pinterest. The list goes on and on. If you’re feeling overwhelmed by all the social media channels who can blame you. Social media has taken on a life of its own and many people have become addicted to it. Others are...